The brand has created a selection of items for Cathay Pacific Airways' Beyond Duty Free inflight programme
The star item is a diamond-encrusted timepiece inspired by the brand's signature Sweetie bracelet, the Diamond Sweetie watch (pictured), which features 450 diamonds and is available with rose gold, black PVD and steel bracelets. The company has described it as "an iconic timepiece collection that manages to capture the fun and frivolous nature of Sweetie through its design".
Links of London will also make its debut this year at the TFWA World Exhibition in Cannes under the umbrella of owner Folli Follie Group. In addition to its autumn/winter 2009/10 collection, the brand will present a duty-free-specific range and its corporate assortment.
